The Aura of Air: Launch of the Air Tailwind 79
Right on time for Berlin Fashion Week we hosted the launch of the Air Tailwind 79 OG at Firmament. Around 150 international guests joined the “Aura of Air” celebration with a Space inspired showcase by Berlin creatives Romingo. [...]
Team Gira at Honolulu
- Date:
- January 12 2012
Our friend Jun Takahashi (Undercover / Gyakusou) along with the members of Team GIRA have been arduously training over the past few months to participate at the 2011 Honolulu Marathon. We have asked Frank Liew, one of the Team GIRA members to provide us a glimpse into the team’s experience of preparing for the big day. [...]
NIKE (RED) X World AIDS Day
- Date:
- November 19 2011
NIKE continues its partnership with (RED) by releasing three pinnacle items refurbished in red to raise awareness and inspire action to fight HIV/AIDS in Africa on December 1st – World Aids Day. [...]
Destroyer Crew Edition PT II by Toykio Design
- City:
- Berlin
- Date:
- November 10 2011
After last winters kick off by the crews of LookyLooky, Keinemusik & Beastin, it is now the turn of Düsseldorfs Toykio gang to create their personal edition of the NSW Destroyer. The Destroyer is Nikes interpretation of the legendary US varsity jacket. Wearing it means representing and showing where you come from – regardless if it’s a team, a crew, a label or an artist collective. Destroyers embody stories, team spirit and style, warm like a pea coat, as solid as a bomber jacket. [...]
Berlin Stadium goes Kyoto
- City:
- Berlin
- Date:
- November 3 2011
Inspired by the Gyakusou FA/HO 11 collection, renown Berlin art director Dirk Bonn again surprised with a completely new space design. Mostly made from wood, the key elements of the installation are based on the mood & feel of the “Running Monks” campaign imagery, where Undercovers creative mastermind Jun Takahashiand his running crew move thru the still thriving center of historic Japanese culture, the city of Kyoto. [...]
Gyakusou Fall/Holiday 2011 Collection
- Date:
- October 5 2011
On October 15th, Nike and Undercover founder and designer, Jun Takahashi, will come together once again to release its newest collection of high-performance running gear for FA/Holiday 2011. [...]
4th Lodown Invitational Golf Cup
- City:
- Berlin
- Date:
- October 5 2011
In collaboration with Lodown Magazine we invited to the 4th Lodown Invitational golf cup. Around 50 players proofed their skills on the court, while another 80 guests made their first golf experience with a professional coach on the driving range. In the evening everyone joined for BBQ and music. [...]
Berlin: IT’S ABOUT TIME.
- City:
- Berlin
- Date:
- September 9 2011
This is your chance to witness a piece of history.
A pair of the 2011 Nike MAG will be on display at Nike Town Berlin from September 14th for a limited time only.
An auction to buy the one and only pair in Germany will take place at an undisclosed venue when lightning strikes. All net proceeds from the auction will go directly to The Michael J. Fox Foundation for Parkinson’s Research. [...]
IT’S ABOUT TIME.
- Date:
- September 9 2011
Introducing the 2011 Nike MAG. A more refined, more wearable version of the original shoe from Back To The Future 2. Rechargeable lights with a toggle switch provide hours of illumination. Reinforced areas on the ankle and outsole. Improved comfort and durability. [...]
Firmament x Highsnobiety “Berlin Residents” Shooting
- City:
- Berlin
- Date:
- August 3 2011
Celebrating their 5th anniversary in 2011, we collaborate with Nike Stadium Store Firmament Berlin to show a range of modern fashion with strong influences from sport, street and culture in mens and women’s wear.
In this portrait of Berlin’s most notorious tastemakers, they mixed Firmament’s current favorite pieces with highlights from the Nike Sportswear NSW Fall 2011 collection. [...]
Most Popular
- MIND GAMES
- Nov. 16 2010
- Tom Sachs: NIKECraft
- May. 11 2012
City: New York - CUSTOM DESTROYERS AT BOWERY STADIUM
- Nov. 21 2011
City: New York - TOM SACHS: NIKECRAFT LAUNCH
- May. 16 2012
City: New York - STREETGATOS ARE IN!
- May. 4 2012
City: New York - FLYKNIT: JOIN THE WORKSHOPS IN NEW YORK
- May. 14 2012
City: New York - Nike Air Royalty and Dunk High AC
- Oct. 5 2010
- PLAYMAKERS: A$AP CREW
- Nov. 9 2011
City: New York