Team Gira at Honolulu
- Date:
- January 12 2012
Our friend Jun Takahashi (Undercover / Gyakusou) along with the members of Team GIRA have been arduously training over the past few months to participate at the 2011 Honolulu Marathon. We have asked Frank Liew, one of the Team GIRA members to provide us a glimpse into the team’s experience of preparing for the big day. [...]
NIKE (RED) X World AIDS Day
- Date:
- November 19 2011
NIKE continues its partnership with (RED) by releasing three pinnacle items refurbished in red to raise awareness and inspire action to fight HIV/AIDS in Africa on December 1st – World Aids Day. [...]
WE BIKE (AND RUN) MILANO
- City:
- Milan
- Date:
- October 6 2011
Athletes, bike messengers and urban cyclists from all around the world will be meeting up on Saturday 15th October in Milan, around the Bovisa neighbourhood.
The event to be marked is that of the now legendary Red Hook Criterium, the track bike race which originated on the streets of Brooklyn, now preparing for the second Milan edition thanks to Timble Racing and Nike. The great novelty this year is that there will also be a running race for the first time in the history of the event. [...]
Gyakusou Fall/Holiday 2011 Collection
- Date:
- October 5 2011
On October 15th, Nike and Undercover founder and designer, Jun Takahashi, will come together once again to release its newest collection of high-performance running gear for FA/Holiday 2011. [...]
Milan is Back From The Future
- City:
- Milan
- Date:
- September 15 2011
Yesterday Stadium Milan didn’t unveil schematics for the flux capacitator, but a chance to own a piece of history, with the only 2011 Nike MAG shoe auction held in Italy. A heated atmosphere, great energy an fun where Past, Present and Future collided for a bit. The outcome? [...]
Milan: IT’S ABOUT TIME.
- City:
- Milan
- Date:
- September 12 2011
This is your chance to witness a piece of history. A pair of the 2011 Nike MAG will be on display at Nike Sadium Milan from today, September 12th for a limited time only. An auction to buy the one and only pair in Italy will take place at Stadium Milan on September 14th at 18:30. All net proceeds from the auction will go directly to The Michael J. Fox Foundation for Parkinson’s Research. [...]
IT’S ABOUT TIME.
- Date:
- September 9 2011
Introducing the 2011 Nike MAG. A more refined, more wearable version of the original shoe from Back To The Future 2. Rechargeable lights with a toggle switch provide hours of illumination. Reinforced areas on the ankle and outsole. Improved comfort and durability. [...]
Just Do It Event in Rome Foro Italico
- City:
- Milan
- Date:
- July 21 2011
Quite a skyline in Rome last week-end. A huge geode rolled into the city, housing a three days skate and BMX contest. In the heart of the Foro Italico, Nike built a unique structure crossed by a 60mt skatepark. Nike SB’s Omar Salazar and Theotis Beasly have been the stars of the show, with dozens of italian kids taking part into a skate and a BMX pro-level contest. Around the park several workstations where guests could print fanzines with the help of the Nero team, and a workshop to build skateparks by Snob. [...]
PXA Milan: photo exhibition by Fabio Paleari and Piotr Niepsuj
- City:
- Milan
- Date:
- June 15 2011
Basketball can be played in the gym or on the street. And when it’s played on the street the rules change, the going gets tougher and nobody’s giving you any breaks. The guys from Pigalle made up a three against three tournament which has brought to life the street courts of many a European city. It’s called PXA and it involves people who deal with streetwear, music, style and who love basketball. [...]
PXA Bball Tournament: Milan Edition
Last weekend featured the latest edition of the PXA Basketball Tournament, this time in Milan, Italy, for the first time. The PXA Tournament always brings together top entrepreneurial minds and key figures in the urban lifestyle community from across Europe, in a celebration of creative spirit, centered around the love for the game of basketball, and Milan was no exception – hosted by local masterminds Slam Jam and Nike Stadium. [...]
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