Lace Up Save Lives.
- Date:
- May 24 2010
Five Cities. 120 hours of racing. 24 hour relays. From June 6th NIKE, (RED)™ and You will race the streets of your city to help eliminate AIDS in Africa. TIED TOGETHER is an epic journey in response to a global health crisis. NIKE and (RED) want You to lace up and move through the streets of London, New York, Milan, Berlin and Paris, to help fight this disease. [...]
Heroes of Speed: Andrei Arshavin
- Date:
- May 24 2010
Be the one your teammates can always rely to. Be the one all your opponents respectfully fear. Actually, these things don’t come for free: it’s a matter of working hard, practicing, training. But the effort pays. Ask Arshavin, or watch him score. [...]
Heroes of Speed: Zlatan Ibrahimovic
- Date:
- May 21 2010
Now it’s seven in a row. Or, if you prefer, eight out of nine. Wherever Zlatan lays his hat, championships are won. Be it Eredivisie, Serie A or La Liga. Plus, there’s also that bravery of scoring in ways hardly imaginable. Ready to experience a fantastic recap? [...]
NYC Bridge Runners
- City:
- New York
- Date:
- May 21 2010
The NYC Bridge Runners kicked off their first run from BOWERY STADIUM this past Wednesday which also marked the very first STADIUM sports program to break in the new locker rooms. [...]
Bowery Stadium Opening
- City:
- New York
- Date:
- May 20 2010
The BOWERY STADIUM, officially opened last week, on the evening of Friday, May 14th to a New York crowd who witnessed the unveiling of the space, designed by Rafael de Cardenas. The first installation is called “ORDER AND PROGRESS”, a celebration of Brazilian soccer through the lens of the NYC creative community. [...]
“Kickin’ it on Chrystie” by Brandee Brown
- City:
- New York
- Date:
- May 19 2010
Meet photographer and filmmaker Brandee Brown. Part Downtown Darling, part Harlem Hero, Brandee has made her way onto the scene in the past few years and become a muse to some of the best creatives in the game. [...]
Heroes of Speed: Didier Drogba
- Date:
- May 19 2010
Didier is the factor. Managers come and go; but victories come, and come again. It’s the goals he scores, sure. But it’s also the leadership, the intensity, the way he gives it all on a pitch. And the way he lets all his opponents consider game after game that yes, the factor has struck again. [...]
Heroes of Speed: Dani Alves
- Date:
- May 17 2010
Not a striker, but he scores. Not a midfielder, but every move he makes generates a true impact on the game. He’s just a defender, actually. But you can hardly take him for a normal, average player. As fans and great football teams throughout Europe know very well. [...]
Heroes of Speed: Franck Ribéry
- Date:
- May 13 2010
Ready for the next Mercurial champ? You have to be fast. You have to look sharp. You have to be ready for everything because, you know, he plays according to just one thing – his instinct. Make way for that fantastic constant threat named Franck Ribéry. [...]
Everything is Practice. Full Length.
- City:
- New York
- Date:
- May 13 2010
Today we introduce the full length version of “Everything is Practice”, a short film with Spike Lee assistant coaching his sons soccer league at the Sara D. Roosevelt Park field in Chinatown, New York. Directed by Jake Sumner. Photography by Nabil Elderkin. [...]














