Nike x colette carnaval playground
- City:
- Paris
- Date:
- March 14 2012
Surrounded by games and food of all kinds, the Nike playground was bringing sports to the colette carnaval and made Parisians very happy, last weekend. For two days, Nike friends and family, players from the BKRW Monday league or players from PXA/Pigalle and young dads and their kids could experience the small but central Nike basketball hub and try to win a Nike ID. [...]
Night Track in Paris
- City:
- Paris
- Date:
- March 13 2012
The Nike Night Track was re-edited and launched 10 days ago at Stadium Paris during fashion week in a special disco inspired packaging. Then, last weekend, the blue version, designed for the 15th anniversary of the infamous two blue dots boutique in Paris, was launched at the colette carnaval in the Tuileries garden, where the concept store teamed up with long time and also recent partners and set up a 4 000 square meters tent open to the Parisians, with an amazing two days programing around street culture, fashion, fooding or music. Again, the disco shoe was a must have and all the pairs were sold out in a couple of hours. Going along with the launch, Nike celebrated disco and dance with a special best of dance class. Some lucky guests of the private party experimented the Saturday Night fever and best of the pop dance moves choreography, by I could never be a dancer. The others had to wait until Sunday afternoon for an amazing multigenerational dance class, with kids, girls and mums. www.colettecarnaval.fr [...]
La Silhouette Blanche at Stadium Paris
- City:
- Paris
- Date:
- March 13 2012
Once again, the National French Away kit that was launched during fashion week Paris and really matched the fashion collections. That beautiful and very smart white total look called la Silhouette Blanche was shot by Boris Diaw with athletes and influencers such as Carl Lewis, Neckfeu and Sneezy West from hip hop 1995, producer and dj Brodinski, basketball player Steve Nash or national team football player Laure Bouleau… The jersey refers to the striped “mariniere” of 2011 in a subtle way. That new kit was worn by the team for the first time against Germany… and It was a lucky one! Stadium Paris melts the white American preppy touch with the Mediterranean influence, when the American brand pays tribute to the French elegance. [...]
Team Gira at Honolulu
- Date:
- January 12 2012
Our friend Jun Takahashi (Undercover / Gyakusou) along with the members of Team GIRA have been arduously training over the past few months to participate at the 2011 Honolulu Marathon. We have asked Frank Liew, one of the Team GIRA members to provide us a glimpse into the team’s experience of preparing for the big day. [...]
Paris Bball Stories: Chapter 3 & 4
- City:
- Paris
- Date:
- December 14 2011
Paris Bball Stories continue with episode 3 and 4. Diana Gandéga tells her stories about women in Parisian basketball. From Glacière playground. Makan Dioumassi tells his stories about old school Parisian streetball and the evolution of the national team. [...]
10 Paris Bball Stories: Chapter 1 & 2
- City:
- Paris
- Date:
- December 8 2011
Discover the first two episodes of the 10 Paris Bball Stories series by Yué Wu.
The first one is introducing George Eddy, who has been the voice of bball in France and on tv for more than a decade. He plays at the American Church in Paris and gives us hope for the French team next summer. [...]
10 Bball Stories
- City:
- Paris
- Date:
- December 5 2011
Stadium Paris is now devoted to basketball, and had been transformed into a playground. We feel basketball, see basketball and play basketball. We are also proud to present 10 black and white chapters by Yue We on Paris bball stories. [...]
NIKE (RED) X World AIDS Day
- Date:
- November 19 2011
NIKE continues its partnership with (RED) by releasing three pinnacle items refurbished in red to raise awareness and inspire action to fight HIV/AIDS in Africa on December 1st – World Aids Day. [...]
10 Paris Bball Stories by Yue Wu
- City:
- Paris
- Date:
- November 17 2011
10 Playgrounds. 10 People. Paris basketball untold stories. A film by Yué Wu. A celebration of 10 years of partnership with All Star Game in Paris. Basketball never stops! [...]














